We are living in a society that increasingly lets go of a somewhat cohesive Christian world view, and so imagine; You've just bumped into a former classmate at the airport, perhaps a former colleague or neighbour. After exchanging some pleasantries, he asks you what your life looks like these days. You open your mouth, and then pause. Where on earth do you start?
Then, as you try to organize your thoughts, the flight is called for the first time, and he is on his way. If you'd been better prepared, you're sure that he'd have seen a different you from what he knew.
|We catch them and God cleans them.|
A vision statement of a church is suppose to be equally brief, and persuasive speech that you use to spark interest in what your church does, its core purpose. It is the sole of presenting and summarizing the purpose of Christ and hence of the church to the one who is listening for but a brief moment. Every church, and every person in the church should have a purpose and everything the church embarks on should emanate from that core purpose. It is the foundation platform, a sharp articulation what the church was born to change. Every ministry the church produces should be measured against this benchmark, because otherwise good ministry endeavors can make the core purpose get lost at least to the intended audience.
By always referring back to the core purpose the church will not stray away from its vision to change the world. It is like a lighthouse when we being tempted by good ideas but that do not bring us closer to the purpose.
A good pitch should last no longer than very short 10 seconds or so. A vision equally should be clear and succinct and should paint a quick distilled picture of the core message of the church. The vision should be interesting, memorable, and succinct. They also need to explain what makes you – or your organization, product, or idea – unique and worth pursuing.
If you cannot short form the message and purpose of the church, hence your self-understanding your ministry lacks clarity.It also helps us to be preoccupied with the core rather than the peripherals; are you fishing or are you preoccupied with the lure, the net, the boat, location, time, clothing, ambiance or feelings?
Creating a Twitt PitchIt can take some time to get your 144 character pitch right. For one it will help you to better understand your own belief about your core purpose, and who the audience is you seek to reach! You'll likely go through several versions of your vision statement before finding one that is compelling, and that sounds natural in conversation.
Follow some steps to create a great pitch, but bear in mind that you'll need to vary your approach depending on who your audience, other than yourself, is suppose to be.
1. Identify Your Core GoalStart by thinking about the main objective of your pitch. Apple for example is not in the compute business but according to their vision in the empowerment business. Niki is not in the sneaker or fitness business but in the personal goals business, Molsen is not in the beer business but is in the party business. A company can not articulate a elevator pitch/vision statement unless if fully understand in what business it is in, but neither can a church. Just as particular products do not lead to customer loyalty for businesses, a company core purpose does, and the same is true for the church.
I go even so far as to suggest that most splits within the body of the family of God was the result of a lack of focus and clarity of the core purpose of the church.
Hence it is vitally important, especially during a conflict, to have a vision, purpose, or goal greater than the individual. For one, it should be clear that any unresolved inter-personal conflict is in conflict with the core purpose and value of the church.
2. Explain What You Are AboutStart your pitch by describing what your organization does. Focus on the problems that you solve and how you help people. And if time is given than add information that shows the value in what you do.
Ask yourself this question as you start: what do you want your audience to remember most about?
Keep in mind that your pitch should excite you first; after all, if you don't get excited about what you're saying, neither will the old class mate at the airport. Your pitch should bring a smile to your face and quicken your heartbeat. People may not remember everything that you say, but they will likely remember your enthusiasm and one vivid sentence.
If you or your church cannot articulate the purpose of life in a vivid single sentence you are properly underachieving because you are not focused.
Tip 1: You may want to keep small take-away items with you, which you can give to people after you've delivered your pitch. For example, these could be a welcome brochures that talk about your uniqueness and how the persons need is being met.
Tip 2: Remember to tailor your pitch for different audiences, if appropriate.
Tip 3: The pitch is addressed to an audience other than yourself!